4 ms·
The problem with FB is intent. Lots of impressions, quite a few clicks, but nobody is there to actually buy something (except "check-out aisle stuff" of the gum
by mathattack 13y ago
The problem with FB is intent. Lots of impressions, quite a few clicks, but nobody is there to actually buy something (except "check-out aisle stuff" of the gum and gossip magazine variety, eg games, sub $20 impulse-buy items, etc etc). For a more nuanced discussion see link below.
This makes sense. I go to Facebook to catch up on friends. Google is more when I'm actually searching for something. I would think that Google could charge a higher premium as a result.