thanks but what does "expected conversion rate" mean exactly? it isn't defined and I couldn't find that term anywhere else on the site. EDIT: ah, ok, got it. bu

thanks but what does "expected conversion rate" mean exactly? it isn't defined and I couldn't find that term anywhere else on the site. EDIT: ah, ok, got it. but why is their default expected conversion rate set so high? sheeesh most people have conversion rates between 1-3%