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> differentiated experience I still can't believe that decision makers actually believe that customers want that. Sure, it makes for great bullet points on the

by pmr_ 13y ago

> differentiated experience I still can't believe that decision makers actually believe that customers want that. Sure, it makes for great bullet points on the packaging, but most consumer in the lower segment just want something that is familiar to all the other stuff they have. Things you will never hear an Android user say: "That Samsung Whatever Cloud App is really useful.", "That second App Store of my carrier is full with great Apps.", and "I wish those buttons were even more different from my old Android phone".

pavlov 13y ago
I think Nokia's target market for these unAndroids is not existing Android users at all, but rather all those people who currently have a low-end Nokia. (There are literally billions of Nokia dumbphones in use around the world.) Those users don't go into the shop thinking "I want stock Android" because they have no idea what that would even be. Rather they go by a trusted brand and the availability of well-known apps and games. If the price is right, Nokia's unAndroid may actually serve this market quite well.
- awjr 13y ago
  These phones are specifically targeted at developing markets.
- YeahKIA 13y ago
  Nokia said this already that their strategy for these phones is to serve as a feeder to higher end Lumia. Making cheap Windows Phones like the 520 was relatively successful I thought. So its interesting why they chose to go android route. Because if all its customers cared about was a trusted brand then Nokia could have offered that with a phone similar to the 520.
fidotron 13y ago
A Nokia device that supports Skype, WhatsApp, Facebook, Nokia's maps and so on has arguably the only competitive bundle of services to the Google one, even considering iOS. I am amazed by the negativity around this announcement when the reality is Nokia should have been doing this from the beginning, but this is certainly going to make the low end market in the EU very interesting.
jellicle 13y ago
"I really enjoyed having to learn a different interface" "It was great that all the directions about how to do stuff, that I found on the internet, didn't apply to my phone" "I enjoyed having stock features removed from my phone so my carrier could charge me for them"
Nitramp 13y ago
The problem is simply that the "differentiated experiences" end up being bad. Bad UX, bad integration in the platform, bad functionality, often gratuitiously duplicating existing features. If the manufacturer/carrier additions were actually good, people probably would be happy. So the problem is boils down to Samsung/Nokia/... not realizing that they are not very good at building mobile phone software. That's probably also a hard sell internally.
MattHeard 13y ago
Differentiated experience is the last resort of producers scrambling to avoid their products becoming low-profit commodities. When all products look and feel the same way, competitors can only compete on price, at which point price wars lead to smaller profits for everyone. Producers will always prefer selling ugly, profitable luxury products than standardised, razor-thin-margin commodities.

by pmr_ 13y ago

pavlov 13y ago

I think Nokia's target market for these unAndroids is not existing Android users at all, but rather all those people who currently have a low-end Nokia. (There are literally billions of Nokia dumbphones in use around the world.) Those users don't go into the shop thinking "I want stock Android" because they have no idea what that would even be. Rather they go by a trusted brand and the availability of well-known apps and games. If the price is right, Nokia's unAndroid may actually serve this market quite well.

awjr 13y ago
These phones are specifically targeted at developing markets.
YeahKIA 13y ago
Nokia said this already that their strategy for these phones is to serve as a feeder to higher end Lumia. Making cheap Windows Phones like the 520 was relatively successful I thought. So its interesting why they chose to go android route. Because if all its customers cared about was a trusted brand then Nokia could have offered that with a phone similar to the 520.

fidotron 13y ago

A Nokia device that supports Skype, WhatsApp, Facebook, Nokia's maps and so on has arguably the only competitive bundle of services to the Google one, even considering iOS. I am amazed by the negativity around this announcement when the reality is Nokia should have been doing this from the beginning, but this is certainly going to make the low end market in the EU very interesting.

jellicle 13y ago

"I really enjoyed having to learn a different interface" "It was great that all the directions about how to do stuff, that I found on the internet, didn't apply to my phone" "I enjoyed having stock features removed from my phone so my carrier could charge me for them"

Nitramp 13y ago

The problem is simply that the "differentiated experiences" end up being bad. Bad UX, bad integration in the platform, bad functionality, often gratuitiously duplicating existing features. If the manufacturer/carrier additions were actually good, people probably would be happy. So the problem is boils down to Samsung/Nokia/... not realizing that they are not very good at building mobile phone software. That's probably also a hard sell internally.

MattHeard 13y ago

Differentiated experience is the last resort of producers scrambling to avoid their products becoming low-profit commodities. When all products look and feel the same way, competitors can only compete on price, at which point price wars lead to smaller profits for everyone. Producers will always prefer selling ugly, profitable luxury products than standardised, razor-thin-margin commodities.