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An ATM I use frequently hasn't been properly set up, so during the transaction, you'll see things like "[CONSUMER MESSAGE]" and "[NON-MEMBER FEE]" and "[EXIT ME
by pionar 13y ago
An ATM I use frequently hasn't been properly set up, so during the transaction, you'll see things like "[CONSUMER MESSAGE]" and "[NON-MEMBER FEE]" and "[EXIT MESSAGE HERE]". Makes me smile every time.
- Trufa 13y agoIt's funny but I think that's the way to go if you can't get your content first, if something slips through, it might be weird to the customer, but not insulting.
- Consultant32452 13y agoIn this case it's designed this way because the ATM vendor is not the same company as the bank that owns/runs the ATM. The bank will want to put different text depending on the locale, default language, their own bank marketing jargon, etc. This is a perfect example where design should come before copy.