I'm afraid, for most people, typeface choices appear to be artistic choices shaped by the same dynamics music or fashion progresses. For artistic web sites, th

I'm afraid, for most people, typeface choices appear to be artistic choices shaped by the same dynamics music or fashion progresses. For artistic web sites, the font choice may accompany, reflect, contradict, ridicule or noisify site 'ideas'. So anything is possible. For business web sites, a structured approach is definitely possible. UX goals must be followed for typeface choices too, bringing together user's behaviour vs site owner's business targets. A careful choice of font parameters such as spacing, thickness, serif/sans serif/monospace, spacing would be possible. Edit: a link; http://inspirationlab.files.wordpress.com/2010/04/infographiclarge_v2.png http://inspirationlab.files.wordpress.com/2010/04/infographi...