This is a good move as it addresses the need for cheaper phones in markets like India where the "Nokia Asha" line of phones are a poor substitute against simila

This is a good move as it addresses the need for cheaper phones in markets like India where the "Nokia Asha" line of phones are a poor substitute against similarly priced low end Android phones. By making the user experience similar to Windows phone and removing Google Mobile Services, they have made it easier to upgrade to the more expensive siblings at a later date.