You're right. There are no actual costs, and shame on me for adopting Comcast's language. ISPs have the option of making content providers(Netflix), or conten

You're right. There are no actual costs, and shame on me for adopting Comcast's language. ISPs have the option of making content providers(Netflix), or content consumers(you and me) pay more. They're choosing content providers because they don't want to make net neutrality more salient for their customers.