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But you specify the maximum that you are willing to pay per click. Presumably he knew what he could pay per click for average users while maintaining profitabi
by downandout 13y ago
But you specify the maximum that you are willing to pay per click. Presumably he knew what he could pay per click for average users while maintaining profitability, and set the maximum accordingly. He doesn't seem to have a problem with his cost per click.
The point of the post is that the "users" became increasingly less valuable as the volume of clicks he purchased rose. It shows that you cannot obtain large numbers of legitimate clicks/likes through FB ads. As the reach of the campaign grows, the percentage of authentic users clicking on ads appears to rise dramatically. That is a huge problem. My personal belief is that the percentage of fake accounts and bot activity is far in excess of Facebook's estimates, and there is little that they can do about it.
- colinplamondon 13y agoAgreed with that - I know that in my campaigns, I prefer having a bunch of smaller campaigns, which I can track the performance on at a very incremental level. One twist is also that a lot of advertisers don't do CPC bids with FB. I know for Mobile Installs, the default is optimized CPM, without a specific CPM bid. Just throwing it to the FB algorithm wolves, and seeing where it lands. I've found that has better results than CPC, CPM, or CPI bids, but, because it's entirely in the hands of Facebook, I have to watch it like a hawk. If I look away for a few days, the costs can get out of control.
- downandout 13y agoThat was meant to say the percentage of authentic users goes down, not up. Too late to edit the comment unfortunately.