well he might have been successful running those pages but when it comes to spending half a million dollar, I think that comparison becomes apples and oranges

well he might have been successful running those pages but when it comes to spending half a million dollar, I think that comparison becomes apples and oranges sort of. There was nothing really stopping him from spending those amount in piecemeal. What about limit the budget to $10,000 per day, check and analyze the results then see where you can fine-tune it then probably improve it? I bet by the time he spend the first $100,000 he would have come to the realization that something is wrong. The claim is that he's already successful so why the rush to spend such significant amounts on generating likes?