> "At one point, data from Facebook indicated his ads had delivered 606,000 clicks, but the site itself registered only 160,000 incoming clicks" My initial rea

> "At one point, data from Facebook indicated his ads had delivered 606,000 clicks, but the site itself registered only 160,000 incoming clicks" My initial reaction is that this guy is confusing "clicks" with "visits" or possibly "unique visitors." Counting things is hard.