> For starters, if you really have to go to Facebook's office to be trained on how to spend money on their ad system, I'm not sure you are knowledgeable enough

> For starters, if you really have to go to Facebook's office to be trained on how to spend money on their ad system, I'm not sure you are knowledgeable enough to be spending $100,000 a day on those ads. I doubt Facebook was going to teach you how to optimize your campaign in order to spend less money than you would. Facebook has been aggressively trying to ramp up revenues, a personal touch is a good way to do that. It sounds like he had a number of highly popular Facebook pages and was likely contacted to come in for some in person training to get to his pages to the next level. If anything that offer is just a testament to his pre-existing success on Facebook, they would lose a lot of money if they invited everyone to the office. I've been with Google AdSense for a long time and from time to time I get pitches about going to training or having phone conferences to help optimize more, I have to imagine this is similar. Sometimes it's helpful, sometimes it's not.