3 ms·

For starters, if you really have to go to Facebook's office to be trained on how to spend money on their ad system, I'm not sure you are knowledgeable enough t

For starters, if you really have to go to Facebook's office to be trained on how to spend money on their ad system, I'm not sure you are knowledgeable enough to be spending $100,000 a day on those ads. I doubt Facebook was going to teach you how to optimize your campaign in order to spend less money than you would. As stories like these continue to pop up, it is important that FB take action to protect their brand. How about simply refine the target audience for ads? for instance, in order for a user to be served ad; you must have a minimum number of friends, say 50, you must have a minimum number of say 3 pictures of yourself, you must have a reasonable level of activity on the site for over the last X period whether 3, 4 or 5 month period. A combination of such measures in some ways will clearly weed out most of the fake account and honestly even if there is a genuine account who doesn't match any of these criteria, then it's obvious they aren't even engaged on the site, so why ruin the experience further for them with ads? Ultimately, FB's objective is to please advertisers and the natural flow is that they will end up pleasing shareholders. But focusing of the hard accounting numbers in the short term at the expense of goodwill of the marketers paying your bills is simply suicide. Once a significant number of advertisers distrust the platform and stop spending on it, its' 1.2 billion users will mean nothing and that is where the shareholders will start dumping them for the next company.

jonknee 13y ago
> For starters, if you really have to go to Facebook's office to be trained on how to spend money on their ad system, I'm not sure you are knowledgeable enough to be spending $100,000 a day on those ads. I doubt Facebook was going to teach you how to optimize your campaign in order to spend less money than you would. Facebook has been aggressively trying to ramp up revenues, a personal touch is a good way to do that. It sounds like he had a number of highly popular Facebook pages and was likely contacted to come in for some in person training to get to his pages to the next level. If anything that offer is just a testament to his pre-existing success on Facebook, they would lose a lot of money if they invited everyone to the office. I've been with Google AdSense for a long time and from time to time I get pitches about going to training or having phone conferences to help optimize more, I have to imagine this is similar. Sometimes it's helpful, sometimes it's not.
- yesplorer 13y ago
  well he might have been successful running those pages but when it comes to spending half a million dollar, I think that comparison becomes apples and oranges sort of. There was nothing really stopping him from spending those amount in piecemeal. What about limit the budget to $10,000 per day, check and analyze the results then see where you can fine-tune it then probably improve it? I bet by the time he spend the first $100,000 he would have come to the realization that something is wrong. The claim is that he's already successful so why the rush to spend such significant amounts on generating likes?

jonknee 13y ago

> For starters, if you really have to go to Facebook's office to be trained on how to spend money on their ad system, I'm not sure you are knowledgeable enough to be spending $100,000 a day on those ads. I doubt Facebook was going to teach you how to optimize your campaign in order to spend less money than you would. Facebook has been aggressively trying to ramp up revenues, a personal touch is a good way to do that. It sounds like he had a number of highly popular Facebook pages and was likely contacted to come in for some in person training to get to his pages to the next level. If anything that offer is just a testament to his pre-existing success on Facebook, they would lose a lot of money if they invited everyone to the office. I've been with Google AdSense for a long time and from time to time I get pitches about going to training or having phone conferences to help optimize more, I have to imagine this is similar. Sometimes it's helpful, sometimes it's not.

yesplorer 13y ago
well he might have been successful running those pages but when it comes to spending half a million dollar, I think that comparison becomes apples and oranges sort of. There was nothing really stopping him from spending those amount in piecemeal. What about limit the budget to $10,000 per day, check and analyze the results then see where you can fine-tune it then probably improve it? I bet by the time he spend the first $100,000 he would have come to the realization that something is wrong. The claim is that he's already successful so why the rush to spend such significant amounts on generating likes?