You can read these from a distance and read multiple codes at the same time. E.g. point your phone to the cereal shelve in the supermarket and have it point ou

You can read these from a distance and read multiple codes at the same time. E.g. point your phone to the cereal shelve in the supermarket and have it point out which one has the most fiber, even visually via augmented reality — this isn’t possible with current bar codes (without scanning them one-by-one and no augmented reality).