4 ms·

Generation C

yourmind 13y ago
What is Generation C? Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite's U.S. Digital Consumer Report, this group—dubbed “Generation C” by Nielsen—is taking their personal connection—with each other and content—to new levels, new devices and new experiences like no other age group. The latest Census reports that Americans 18-34 make up 23 percent of the U.S. population, yet they represent an outsized portion of consumers watching online video (27%), visiting social networking/blog sites (27%), owning tablets (33%) and using a smartphone (39%). Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike. Generation C is engaging in new ways and there are more touch points for marketers to reach them. http://www.nielsen.com/us/en/newswire/2012/introducing-generation-c.html http://www.nielsen.com/us/en/newswire/2012/introducing-gener...
- increment_i 13y ago
  Generation C? I thought they were the Millenials? Or Generation Y?
  - girvo 13y ago
    God at this point the entire "Generation" concept has lost all meaning. Pick a group of people, and call them "Generation <catchy-name>". Write paper, get cited, accolades, repeat.
    - pjscott 13y ago
      I wonder how many generations I'll eventually turn out to have been born in.
  - ggreenbe 13y ago
    yea a bit strange: "For example, CEFRIO, a public-private technology transfer group in Quebec, Canada, pegs Generation C as a group of individuals born between 1982 and 1996. This would actually place Generation C within the Generation Y or Millennial category. " Here is the breakdown according to Nielsen: "- Greatest Generation (1901-1924) - Silent Generation (1925-1945) - Baby Boomers (1946-1964) - Generation X (1965-1976) - Millennials/Gen Y (1977-1995) --Younger Millennials (18-27) --Older Millennials (28-36) Generation Z (1995-Present)" source- http://www.nielsen.com/us/en/reports/2014/millennials-breaking-the-myths.html http://www.nielsen.com/us/en/reports/2014/millennials-breaki...
  - sp332 13y ago
    I think it's a play on Generation "D", for digital. It's like the next generation after the one that got comfortable with digital tech.
bubblebutt 13y ago
The YouTube generation is what I call it.
esornoso 13y ago
Google has a great video on generation C: http://www.youtube.com/watch?feature=player_embedded&v=q9wwY9C4V4E http://www.youtube.com/watch?feature=player_embedded&v=q9wwY... And here's their article: http://www.thinkwithgoogle.com/articles/meet-gen-c-youtube-generation-in-own-words.html http://www.thinkwithgoogle.com/articles/meet-gen-c-youtube-g...
mrobot 13y ago
It sorta sucks to see such a completely positive spin on being plugged in when we are having so many problems with privacy and not caring enough about abuses of our connectedness. Where's the part about setting precedent for letting marketing, big business, and corrupt government walk all over us?

What is Generation C? Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite's U.S. Digital Consumer Report, this group—dubbed “Generation C” by Nielsen—is taking their personal connection—with each other and content—to new levels, new devices and new experiences like no other age group. The latest Census reports that Americans 18-34 make up 23 percent of the U.S. population, yet they represent an outsized portion of consumers watching online video (27%), visiting social networking/blog sites (27%), owning tablets (33%) and using a smartphone (39%). Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike. Generation C is engaging in new ways and there are more touch points for marketers to reach them. http://www.nielsen.com/us/en/newswire/2012/introducing-generation-c.html http://www.nielsen.com/us/en/newswire/2012/introducing-gener...

increment_i 13y ago
Generation C? I thought they were the Millenials? Or Generation Y?
- girvo 13y ago
  God at this point the entire "Generation" concept has lost all meaning. Pick a group of people, and call them "Generation <catchy-name>". Write paper, get cited, accolades, repeat.
  - pjscott 13y ago
    I wonder how many generations I'll eventually turn out to have been born in.
- ggreenbe 13y ago
  yea a bit strange: "For example, CEFRIO, a public-private technology transfer group in Quebec, Canada, pegs Generation C as a group of individuals born between 1982 and 1996. This would actually place Generation C within the Generation Y or Millennial category. " Here is the breakdown according to Nielsen: "- Greatest Generation (1901-1924) - Silent Generation (1925-1945) - Baby Boomers (1946-1964) - Generation X (1965-1976) - Millennials/Gen Y (1977-1995) --Younger Millennials (18-27) --Older Millennials (28-36) Generation Z (1995-Present)" source- http://www.nielsen.com/us/en/reports/2014/millennials-breaking-the-myths.html http://www.nielsen.com/us/en/reports/2014/millennials-breaki...
- sp332 13y ago
  I think it's a play on Generation "D", for digital. It's like the next generation after the one that got comfortable with digital tech.

bubblebutt 13y ago

The YouTube generation is what I call it.

esornoso 13y ago

Google has a great video on generation C: http://www.youtube.com/watch?feature=player_embedded&v=q9wwY9C4V4E http://www.youtube.com/watch?feature=player_embedded&v=q9wwY... And here's their article: http://www.thinkwithgoogle.com/articles/meet-gen-c-youtube-generation-in-own-words.html http://www.thinkwithgoogle.com/articles/meet-gen-c-youtube-g...

mrobot 13y ago

It sorta sucks to see such a completely positive spin on being plugged in when we are having so many problems with privacy and not caring enough about abuses of our connectedness. Where's the part about setting precedent for letting marketing, big business, and corrupt government walk all over us?