Nobody said its easy, we are saying that it must be done or you and the customer will both be unhappy. I think that far less software businesses fail due to te

Nobody said its easy, we are saying that it must be done or you and the customer will both be unhappy. I think that far less software businesses fail due to telling their customers to fuck off than vice versa. At least that is what my anecdotal evidence says. I know of a couple of software businesses that failed because they couldn't get themselves to say no to their customer. I know of none that told their customer to fuck off and failed.