I've seen a lot of this in small organisations. Typically they are isolated from the rest of the developer community. Your challenge, if you choose to accept

I've seen a lot of this in small organisations. Typically they are isolated from the rest of the developer community. Your challenge, if you choose to accept it, is to hack the social environment: get them all slowly to come to meetups and hackdays and stuff and engage with the rest of the industry. They'll hear the buzzwords and learn, and change will happen. It will take a while...