It's not just that. When you are small, a small trend which is likely to be big can yield huge growth percentage-wise. When you are big, these are in the near

It's not just that. When you are small, a small trend which is likely to be big can yield huge growth percentage-wise. When you are big, these are in the near-to-moderate term marginal at best so what you do is you buy startups. One of the big breakthroughs for me personally was modelling business growth on a sigmoid curve.