We are in transition between a Nash equilibrium where information was scarce, to another where it will be hyper-abundant and there's a temporary window open to

We are in transition between a Nash equilibrium where information was scarce, to another where it will be hyper-abundant and there's a temporary window open to exploit the older paradigm, before it completely shifts to the newer. The solution to the problems of privacy is economic. As the quantity of data in the world expands exponentially, so the cost of using it scales. There is at present an unproven hypothesis that more big data delivers proportionally more value. It'll soon become obvious that this is not the case. That realisation will be at the root of the next popped bubble. Meanwhile data will continue to expand, with eventually no actor having a hope of resourcing the capture, storage and analysis of it all. As signal to noise ratio decreases, so the business model of any large data gathering entity will fail. The harder they come, the harder they fall.