There are actually two Aldis and in the US we have Aldis and Trader Joe's. TJ's is based in Pasadena and has the reputation for having products that are slightl

There are actually two Aldis and in the US we have Aldis and Trader Joe's. TJ's is based in Pasadena and has the reputation for having products that are slightly healthier and higher quality than the average store, while being the same price or cheaper because everything is TJ brand instead of name brand. Of course they are also famous for "Two Buck Chuck" the $2 wine they sell, which varies widely in quality. It's definitely not high end like Whole Foods though, just maybe slightly better than Safeway or Kroger like the OP suggested was a good market niche.