Uses the Bokeh (japanese for fuzzy) effect that you see with an out of focus camera, for encoding information. The idea being any cell phone camera would be ab

Uses the Bokeh (japanese for fuzzy) effect that you see with an out of focus camera, for encoding information. The idea being any cell phone camera would be able to read these codes by viewing the tag with focus set to infinity (or for us with autofocus cameras, I guess we just hold it really close to the tag)