(cofounder of Ambition here, thanks for the comment Mr Yoda) We believe there is major difference in intrinsically and extrinsically motivating sales performanc

(cofounder of Ambition here, thanks for the comment Mr Yoda) We believe there is major difference in intrinsically and extrinsically motivating sales performance (and changing behavior). While commission checks are a great carrot, many companies unfortunately find an atmosphere where the top 10% of the sales floor is excelling and celebrated, and the middle 70% is ignored or has reached a plateau. One of the major benefits in Ambition is that by competing in teams, now top sales people are empowered to be leaders for their peers and incentivized to coach and share best practices. Which provides dramatic improvements in metrics and ultimately revenue. (and also importantly, builds camaraderie and culture).