Retailers are a close-knit bunch. You only need one "recognised name" to come on board, who does decent volumes, and you can bootstrap off the back of such fai

Retailers are a close-knit bunch. You only need one "recognised name" to come on board, who does decent volumes, and you can bootstrap off the back of such fairly straightforwardly - you just have to work their network, by which I mean, be aware of who they know, who will be watching, and either reach out to them or make it a no-brainer for them to reach out to you.