Well, it's the 'don't be evil' thing. It seems to me that it's perfectly possible to not be evil - until you go from being a nimble startup to a billion dollar

Well, it's the 'don't be evil' thing. It seems to me that it's perfectly possible to not be evil - until you go from being a nimble startup to a billion dollar business with serious shareholders to impress, rather than a couple of VCs who more or less expect you to fail. The bigger you get, the closer your girth gets to the legal line. Then - as happened with large parts of the financial system - you have to cross the line just to compete. 'Don't be evil' falls away a long time before that. So, despite our little contretemps over Paris Hilton, I think I'm with you on this one; it's naive to expect an NYSE listed company with a market cap of $23bn not to screw every last drop of leverage out of its data, whatever the ethics of the matter.