The story in the article is actually from 2002. The irony here is that the Kit Kat has gotten better than the rest of Hershey's lineup through attrition since

The story in the article is actually from 2002. The irony here is that the Kit Kat has gotten better than the rest of Hershey's lineup through attrition since that time. In 2008 Hershey started taking the cocoa butter out of many of their chocolates[1], noticeably reducing their quality for many people. Because of the terms of the licensing agreement with Nestle, Hershey was not able to do this with the Kit Kat, maintaining its quality. [1] http://www.today.com/id/26788143#.UwbfqUJdUTE http://www.today.com/id/26788143#.UwbfqUJdUTE