Facebook mentioned the volume of messaging sent through the application is approaching that of the SMS volume of the entire world. So, it's like buying a huge (

Facebook mentioned the volume of messaging sent through the application is approaching that of the SMS volume of the entire world. So, it's like buying a huge (the largest by far) global telco which only allows texting. In some poor countries, that's all people really use a cell phone for anyways. Calls are too expensive, so you see far more people texting than talking. As big as thing thing is, it's possibly headed to 1 billion users. I'm assuming that's about as massive as anything which exists right now. It's one big platform among very few that are operating at that level. I just don't think there is any comparison. Money doesn't matter. You make big plays. If Zuckerberg were thinking small when he built Facebook, it would be a small e-commerce store selling T-shirts or something.