Great article. I had heard missionary and mercenary CEO's mentioned, but hadn't seen anything about it yet. In the video he says (paraphrased), "if you can't

Great article. I had heard missionary and mercenary CEO's mentioned, but hadn't seen anything about it yet. In the video he says (paraphrased), "if you can't see yourself doing this your whole life, don't do it", if you're a missionary CEO. So the thought that came to my mind is - what if you're on a mission and your start-up solidly aligns with it, but one start-up might not handle your entire mission? If a start-up is a launching pad, are you a missionary, mercenary, or combination of the two?