4 ms·
A Study in Brand Minimalism
- caw 13y agoI think it's interesting that some of the premium/upscale brands appear more "premium" with the minimalism, but the commodity brands appear cheaper with the same minimalism. Sometimes the last images take it too far though and leave a lifeless product. For example (just my opinions) Premium: * Guinness #2, #3 * Evian #3, #4 * Redbull * Schweppes (the glass bottle makes it look more premium I think) Commodity: * M&M #3 (It looks OEM or bulk quantity) * Jelly Belly #3, #4 (Same bulk feel as M&Ms) * Nesquik * Pringles