The relevant press release from Ofcom (the telecoms regulator, for those outside the UK): http://consumers.ofcom.org.uk/2010/10/supporting-the-uk%E2%80%99s-supe

The relevant press release from Ofcom (the telecoms regulator, for those outside the UK): http://consumers.ofcom.org.uk/2010/10/supporting-the-uk%E2%80%99s-super-fast-broadband-future/ http://consumers.ofcom.org.uk/2010/10/supporting-the-uk%E2%8... BT Retail has just been really good at advertising it, the rest of the ISPs don't seem to have branding budgets to compete.