A big part of the hype machine is producing a product that people are satisfied with and will recommend to others. Word of mouth is better than any amount of TV

A big part of the hype machine is producing a product that people are satisfied with and will recommend to others. Word of mouth is better than any amount of TV advertising. For example, as an easy way to avoid being free tech support to my friends and family my default response for the last few years is "I dunno... I use a Mac. Maybe call tech support?" and suddenly most of my friends and family have Macs.