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If you check the press release, Simple is still considered a separate business entity and the Simple CEO is retaining his position. Apparently nothing will chan

• jaysonelliot 13y ago
  It's one thing to remain a separate entity, but anyone who's ever worked for a company that's been acquired can tell you that's not the end of the story. Profitability targets get set. Quarterly pressures are exerted. The parent company doesn't tell them how to do their job, but they set goals. Goals that may or may not fit with the way they do business, and may be more focused on short-term profits than long-term health. Most acquisitions start out with promises like "we don't want to change anything," and remaining a separate business entity is a much easier way to integrate than jumping in with both feet from day one. But that's not usually the way things play out after a few years.