They used bait & switch in Europe (at least where I was) to entice SMS adoption. There was a multitude of free SMS services: online sites where you could send s

They used bait & switch in Europe (at least where I was) to entice SMS adoption. There was a multitude of free SMS services: online sites where you could send someone a message for free or SMS a service that would forward it without being charged. Then, in the span of a few weeks, the services disappeared.