Depends on your market. I was recently at a talk from a Philip Morris executive who said the only way for the cigarette business to gain market share in its dec

Depends on your market. I was recently at a talk from a Philip Morris executive who said the only way for the cigarette business to gain market share in its declining market was to win over consumers from competitors. Doesn't sound unethical but are you ready for any backlash? Can you win a price war?