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Clever is indeed overrated. It is so tempting to be everything to everyone as you dread a thought that you might cut off some potential clients. Just suck it up
by matryoshka 13y ago
Clever is indeed overrated. It is so tempting to be everything to everyone as you dread a thought that you might cut off some potential clients. Just suck it up and narrow your focus and get committed to it. Yes, you can pivot if needed but keep your focus narrow.
- nathanpowell 13y agoI think it's actually a lot harder to be clear than it is to be superficially clever. It means you really have to work to define your audience. Not an easy thing.