4 ms·
Of course it isn't free, but that's why there are ads on it.
by kyllo 13y ago
Of course it isn't free, but that's why there are ads on it.
- chrisBob 13y agoRight. And the whole point is that the ads are targeted at a local audience.
- kgermino 13y agoOk, and... Does a viewer suddenly become "not local" if the signal gets to their house through the internet instead of an antenna? The studios aren't concerned that someone will switch from an antenna to Aeveo, they're worried that someone will switch from cable to Aeveo. Even broadcast channels have been getting into the re-transmission fee game and they don't want to give it up. Frankly, I'm not worried that their business model is being disrupted. The other issue is that ratings aren't well tracked for streams. This is more a problem that Nielson or someone similar needs to correct but it is a problem. And unless/until Aeveo viewers are counted in the ratings the broadcasters get no benefit from their existence.
- danielhughes 13y agoThe local targeting of ads is actually a minor point. Six minutes per hour of the ads you see are local ads, twelve minutes are national ads sold by the parent network. Also, Aero shows you the local affiliate stream so you're still seeing the local ads. At its core this case is about content rights.
- otterley 13y agoAereo will only let you sign up for its service if its antennas are located in the same market as your address.