Technology will continue to commoditize and move fast. The trick is to operate in that spread between what is commoditized and what is custom. If you want to s

Technology will continue to commoditize and move fast. The trick is to operate in that spread between what is commoditized and what is custom. If you want to stay with web/consumer-facing development, find the parts that are in demand but not commoditized yet. Right now that appears to be mobile development - responsive web, apps, etc. There is still no good development process for high quality responsive websites. Computing has always grown towards abstraction - can't remember the last time I wrote a routine to manipulate video memory directly, but I can do things with graphics in 15 minutes that blows away anything I could do in hundreds of hours when that sort of work was required and profitable. Same will happen with web. Alternatively, the business value of spreading a client's message has not changed and the technology landscape is becoming more complex. Maybe focus more on the strategy and value of the messaging than the technology used to transmit it.