Buying WhatsApp isn't going to help too much there. SnapChat is still gaining steam and it won't be long until there's another serious competitor on top of that

Buying WhatsApp isn't going to help too much there. SnapChat is still gaining steam and it won't be long until there's another serious competitor on top of that. The market has shown time and time again that in the messaging world it's extremely hard for one force to stay dominant for too long. Unless this pattern suddenly breaks today, Facebook will continue having to shell out many billions to keep buying these companies. I'm not convinced Facebook's profit is enough to keep that up.