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I'm sure not management material for an internet juggernaut, but couldn't Facebook have taken something like $1bn to have ten potential What's App killers with

I'm sure not management material for an internet juggernaut, but couldn't Facebook have taken something like $1bn to have ten potential What's App killers with full facebook integration written and then used the other $18bn to really diversify by buying something out-of band? Like, I don't know, maybe a steel mill or copper mine or something.

mendicantB 13y ago
It's not about developing an alternative, which will likely flounder anyways, considering that WhatsApp has the momentum and critical mass on users already. It's completely a defensive mechanism. WhatsApp dominates and will continue to dominate markets FB chat could never touch, and may invade current FB chat territory.