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The fact about WhatsApp that blew me away is that they have 72% DAILY active users. I can't think of any other service with that kind of engagement. Even Face
by habosa 13y ago
The fact about WhatsApp that blew me away is that they have 72% DAILY active users. I can't think of any other service with that kind of engagement. Even Facebook must be impressed at how often people come back to WhatsApp.
- qq66 13y agoFacebook is around 60% DAU I think.
- ulfw 13y agoIt's just the nature of the service. It's a text messaging app. When you get a text you open it. I bet gmail has a similar active user ratio.
- habosa 13y agoOf course, but it's amazing that a start up with such basic features has gotten to the point where you can compare it to texting or email as far as engagement.
- ulfw 13y agoWhat do you mean? IT IS TEXTING! It's texting via a TCP connection and with the help of Apple's and Google's push messaging servers instead of going through the SMS channel of a GSM network. As a product it's the exact same as SMS/MMS. Just the technical implementation is different.
- habosa 13y agoWell that different technical implementation made it much more attractive to millions of people worldwide. Sounds like a win. Also I don't think they use Apple and Google's push servers since this also runs on J2ME devices, Windows phone, Symbian, etc.
- ulfw 13y agoOf course they're not using Apple's push servers on J2ME devices. They're using it on iOS. Of course they're not using Google's push servers on Windows Phone devices. They're using it on Android.... How else would you get notified? Also I never said it wasn't attractive. I just tried to explain that conceptionally as a product it's the same as text messaging and should thus have similar Daily to Monthly User ratios.
- toomuchtodo 13y agoThink how many active daily users the global phone network has. And how many of those calls don't have ads injected into them.
- arrrg 13y agoPeople use it as a cross-plattform SMS replacement where I live, so that number isn’t that surprising to me.
- dinkumthinkum 13y agoYou're kidding right? It's text messaging. Do you have any idea what kind of engagement phone calls have?
- tinfoilhat 13y ago> I can't think of any other service with that kind of engagement. SMS ?
- habosa 13y agoI'd pay $19B for SMS.