I harken another commenters words when I observe that this attitude would've prevented the formation of Viber and What'sApp had they simply accepted the status

I harken another commenters words when I observe that this attitude would've prevented the formation of Viber and What'sApp had they simply accepted the status quo of the time. The same could be said of Google competing with Alta vista and Yahoo. When a large organization acquires a small one, the small organization gains scale and loses the ability to turn on a dime and to compete in the market with agility. It will take 2-4 years to spin up a real What'sapp competitor, at which time the market should be ripe for disruption. Just my $.02. Source: I am absurdly deep in the messaging/telecom world.