Well yes, and the other side are all those people that keep themselves up-to-date on their stuff. If your information base is summed up as "a colleague has that

Well yes, and the other side are all those people that keep themselves up-to-date on their stuff. If your information base is summed up as "a colleague has that car, but they recently had fires, so surely they are not worth X", why are you doing options? (I have a theory of course: TSLA shorts stock supply is scarce enough to carry a very significant premium. So you enter options, where it's easier to find that "other side".)