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I probably wouldn't have chosen the name "Experiment." They won't be able to trademark that, because it's descriptive. I think Ryza was the better choice.
by lauradhamilton 13y ago
I probably wouldn't have chosen the name "Experiment." They won't be able to trademark that, because it's descriptive.
I think Ryza was the better choice.
- CamperBob2 13y agoThey can trademark "Experiment.com", but if they really had a shot at a pronounceable four-letter domain name, that seems like a no-brainer. From the article: It was just settling for a domain choice. In 40 years, when I told my grandkids what I did, I shuddered at the idea of telling them I worked at a company called ‘Ryza’. Um, Denny, it's your job to make the name mean something. Why do you think your company was initially confused with Zynga?
- dublinben 13y agoThey own Ryza.com as well.
- wpietri 13y agoRyza has real issues with transcription. Riser? Riza? Raiza? Ricea? Rysa? Raitser? Because it's totally arbitrary, there's also trouble getting people to associate the word with what you do. And I think both of those lead to issues with retention. In their shoes, I would have gone with something that was suggestive but not purely descriptive. For example, Kickstarter is a great name, and Indiegogo is pretty good too. That said, naming a company a fucking nightmare, and as far as I'm concerned, anybody who has gone through it without gnawing a limb off or calling their company Drgnblv did well.