I've always liked Simon Sinek's theory of the Golden Circle, and I think it has always worked quite well for me, but this example makes it seems completely wron

I've always liked Simon Sinek's theory of the Golden Circle, and I think it has always worked quite well for me, but this example makes it seems completely wrong. Can you imagine if you asked what somebody did and they answered with this responses in this blog post? You'd think they're crazy Then I took a look back at Sinek's example of Apple, and looked at it in the same light. Same result. To me, the 'starts with why' should almost be the answer to the question 'of all the things you could possibly do, why did you choose to do what you do'.