It's mostly the same market. The disconnect thus far has been that many of the people in this market who use analytics (PMs/marketers) are not the same people w

It's mostly the same market. The disconnect thus far has been that many of the people in this market who use analytics (PMs/marketers) are not the same people who integrate analytics (devs). Looking through MP/KM's docs is pretty telling. You'll notice that they put a lot of emphasis on catering their onboarding flow to non-technical people. For example, KM's onboarding flow lets you choose between "Asking for 5 min of your developer's time" or "Asking for 3+ hours of your developer's time", the former being a quick n' dirty way to get started (presumably because the dropoff for the latter is so high).