http://en.wikipedia.org/wiki/Astroturfing http://en.wikipedia.org/wiki/Astroturfing Basically it's a play on "grass roots" movements. Powerful groups attempt t

http://en.wikipedia.org/wiki/Astroturfing http://en.wikipedia.org/wiki/Astroturfing Basically it's a play on "grass roots" movements. Powerful groups attempt to mimic grass roots, populist movements by hiring a bunch of employees to pose and regular people and write comments on forums, etc. And as you know, astroturf is fake grass.