For super high bandwidth things (video today) it makes sense to serve as close to the end user as possible. This probably means putting the server in your ISP'

For super high bandwidth things (video today) it makes sense to serve as close to the end user as possible. This probably means putting the server in your ISP's network. This probably violates what most people think of as net neutrality. But it makes sense from a technical standpoint. I think net neutrality needs to update it's thinking to accommodate this model. Maybe what should be neutral is the pricing for putting a server inside the ISP's network? How do you treat the ISP's own video service? Force it to be a different company that pays the same as netflix to store a server there?