i'm pretty sure you'd be reacting differently if the article was titled: easy html5 animated svgs using illustrator and jquery. which is basically what this is

i'm pretty sure you'd be reacting differently if the article was titled: easy html5 animated svgs using illustrator and jquery. which is basically what this is proposing. i think you can be down on this as much as you want, but from my perspective, it's actually providing designers a much needed 'in' to the world of using jQuery in a productive manner. and, it requires shockingly few dependencies; you don't need to understand or spend time massaging some templating language, or less/sass, or anything other than learning jQuery events and animations. and honestly, the more people we have that feel comfortable proposing ui changes that actually know what libraries like jQuery are capable, the better. hell, even if a novice designer only became comfortable with easing functions and timings as a result of this, it would be fine by me. your concern that this will get hastily productized i think misses the reality that most people can't (yet) abandon ie8 which still doesn't support svg and for browsers that do, my experience is that there are still gaps between some of the svg illustrator makes and the effects that browsers support. still, for prototypes, i'd take this over a powerpoint or aftereffects movie any day.