3 ms·
It's called not cutting corners and doing things right. It's long term thinking where profits don't immediately follow - but in Apple's case, thankfully they di
by shizcakes 17y ago
It's called not cutting corners and doing things right. It's long term thinking where profits don't immediately follow - but in Apple's case, thankfully they did.
The history of both Apple and Pixar has the companies dangling very close to the precipice of failure, only to be turned around because of love. Love for their products, users, whatever. And it shows, now.
Note that I am not an apple fanboy. The only apple product I own is an iPod - but I like the way they operate.
- kierank 17y agoIt's called not cutting corners and doing things right. You haven't seen Quicktime's H.264 encoder... Personally I think they have just managed to convince people that if something looks and feels good nothing else matters. That and playing with the media and building up hype machines.
- bjelkeman-again 17y agoIf Apple is all about hype, when have most of the developers I know switched to using Macs for their laptops, running OS X? Because they believe the hype or because the user experience, even for a developer, is better than the alternatives?
- plinkplonk 17y ago"If Apple is all about hype.." Apple isn't all about hype, but there is a lot of hype about their products. But then again that isn't new in consumer products.
- pistoriusp 17y agoI don't agreed with you. Apples products work well. They've have genuine quality to them, not only in build, but also in functionality.
- blasdel 17y agoBut that's not remotely true across the board. As the grandparent alluded to, Apple's H.264 encoder is the very worst one around. There are MPEG2 encoders that are competitive bitrate-wise! Not everything Apple releases is gold. The AppStore is a perfect example -- a pile of total shit in every way, that only Apple could get away with because they are so ridiculously competent at everything else that touches it.
- pistoriusp 17y agoI do not conclude that everything is perfect. My point is that Apple has more than just "good looks" which has convinced people to buy their products. But, alas, I fear we argue the same point. ;)
- jsz0 17y agoA big part of the hype machine is producing a product that people are satisfied with and will recommend to others. Word of mouth is better than any amount of TV advertising. For example, as an easy way to avoid being free tech support to my friends and family my default response for the last few years is "I dunno... I use a Mac. Maybe call tech support?" and suddenly most of my friends and family have Macs.