The style of the font matches the name and branding so well I'm in heaven. Here's a quick exercise for people who want to understand the importance of font sty

The style of the font matches the name and branding so well I'm in heaven. Here's a quick exercise for people who want to understand the importance of font styles: Pretend you own a startup called "jussip". On a piece of paper write down "jussip" normally and beneath that write down "Jussip" in handwriting cursive. The cursive version gets more people to say the name correctly (juice+sip) just because of the styling.