One of the biggest advantages some companies have, is having one or more people who can, kinda, SEE the future, without needing to focus group everything. An a

One of the biggest advantages some companies have, is having one or more people who can, kinda, SEE the future, without needing to focus group everything. An ability to intuit what's right - what'll work - without needing to test and prove every hypothesis (expensive), or worse: launch a product that falls flat (crazy expensive). It's definitely something some people are better at than others. Jobs was obviously a total pro. Gates was alright. Ballmer sucks at it. A lot of that is taste. Taste mixed with direction.