5 ms·
Seems like a gutsy move considering King's only really breakout hit was Candy Crush a game that will undoubtedly not be nearly as popular as it was in 2013, in
by DigitalSea 13y ago
Seems like a gutsy move considering King's only really breakout hit was Candy Crush a game that will undoubtedly not be nearly as popular as it was in 2013, in 12 months time.
This is a smart move though, cash in while they still can and then jump out of the ship before it hits the financial iceberg and sinks. Unless they can release another popular game, I can't see King being a worthwhile investment for anyone and the only people coming out on top will be a select few.
I don't mean to sound cynical, but seems filing for IPO is the new trendy thing to do nowadays. Companies with serious flaws, King's being they have one single product they can't really iterate upon to keep relevant. For all we know though, this makes King stronger and they'll release more popular games, seems they have the chops to pull off another hit again. Halfbrick did it like 3 times over, it's not impossible.
- rhizome 13y agoI see it as a LinkedIn strategy. No real future, ephemeral momentum, and likely a press-release driven stock price. Is there a merchandising angle to their games?
- anxman 13y agoLinkedIn (LNKD) is one of the world's largest Internet companies by market capitalization and is worth $23b. The company saw $1.5b top-line revenue in 2013 and over 50% revenue growth from 2012 and has been around for 8 years with steady growth. These are totally different companies and require completely different valuation models. https://www.google.com/finance?q=NYSE%3ALNKD https://www.google.com/finance?q=NYSE%3ALNKD
- rhizome 13y agoDifferent valuation models, sure, but culturally possibly more similar. Maybe I'm just hoping against hope, but LNKD seems to have a consistently precarious position as this decade's Dice or Indeed.com or any other HR substitute company, and much less as the social network that their valuation would appear to be based upon. But this is all just digression, so I'll basically concede the point.
- judk 13y agoGroupon GRPN is a better example of the "IPO before the collapse" model.
- hagope 13y agoZynga would be a better analogy...